Critical Analyis of John Locke, Hegel, and and John Stuart Mill Essay Example for Free

Critical Analyis of John Locke, Hegel, and and John Stuart Mill Essay Question 1:How does Locke prove that human beings have a natural right to private property? Answer (Book II chap V section 27): Humans have the right to private property because they are using their own labor in conjunction to take property from the state of nature and thus making it his own. By mixing his labor or his hands, which is an extent of himself, he is relating that property to him and no one else. When every we pour water into a glass, by using labor and our hands, we have the sole entitlement to the water. Question 2:How does human nature limit this right to property? Answer (Book II chap V section 31-32) Man has the right to use as much property as possible just as long as he finds away that is supports his life. Once he no longer finds ways to use his property for life, he has to give it up. To add to the limitations of property, Man can use as much property unless it is wasted and not good for the use of others. By wasting property, that persons is violating other peoples rights because human nature states that everyone has the an equal Question 3:How does Hegels abstract right define the relation between freedom, reason, and property? Answer: Question 4:How does Hegel prove that the abstract right to property necessarily involves relation to other persons? Answer: Question 5:Using your answer to the proceeding questions, identify exactly what distinguishes Lockes position on freedom and property from the way Hegels account of abstract right understands the same issue? Answer: Question 6:How does Hegels account of abstract right prove that right embodied in property necessarily violates the same right in other persons? Answer: Question 7:Using your answer to #6, explain why Locke is in no position to draw the same conclusion. Answer: Question 8:State in your own words Mills utility principle. Identify precisely how this principle introduces a tension between independent individuality and communal solidarity. Explain how this same tension appears in Locke and in Hegels abstract right. Answer:

Education and Louisiana Content Standards Essay Example for Free

Education and Louisiana Content Standards Essay The word comes from the Latin word currere which means the course to be run. It contains the courses of study that a student has to complete successfully to obtain a degree certifying competence. (It is the What and Instruction is the How) In K-12 schools, it also contains the standards and benchmarks for each of the courses of study. Students must successfully complete the benchmarks in order to complete the course. In this new age, those benchmarks are measured by the Louisiana Educational Assessment Plan (LEAP). During the 1920s, the definition of curriculum as school experiences was developed by progressive educators to emphasize the quality of experiences. What children learn in school is wider than what goes on in the classrooms. It includes experiences in hallways, the cafeteria, playground, etc. These experiences cannot be separated from the responsibility of educators. There are five types of curriculum: FORMAL- The formal curriculum is the intended curriculum, explicit, overt, and written. It includes the planned and advertised menu of courses, the content of those courses, the catalog descriptions, and the regular public activities included in those courses. You will find this in the Louisiana Content Standards and Benchmarks and the Grade Level Expectations (GLEs). INFORMAL-The informal curriculum is also intended, but not explicit or written. This includes such things as citizenship, manners, and social skills and is influenced by the teacher and his or her educational philosophy. It is reflected in the classroom and is often found in the rules and procedures that a teacher implements. It is also evident in the methodologies chosen by a teacher. For example, I have a strong belief in learning styles; therefore, in face-to-face classrooms, I include a lot of hands-on activities for students to participate and engage in. Also, I include activities that involve lots of student interaction. The hidden curriculum is the covert, or implicit, implied by the very structure of the school buildings. It is learned by exposure of living in  the environment. It is characterized by the reward systems, physical plan of the school, furniture arrangement, etc. When you look at a school, is there a trophy case for sporting events, but not academics? Are classes dismissed every Friday, 6th or 7th period, for a pep rally? If so, that school would value athletics over academics. As you look at the structure of the school, is there a computer room, or is technology evident in every classroom? Are teachers allowed to attend professional development activities during the school day? All these things will provide information about the hidden curriculum of the school. Hidden curriculum is researched by critical theorists. NULL-The null curriculum is what is left out, not attended to, or taught. What is missing from your school, or even the Louisiana Content Standards and Benchmarks? Does the school embrace diversity, or just say it does? EXTRA-The extra-curriculum includes those activities that are structured by the teachers and administration. If a school has a football team, a basketball team, track team (etc.) but no history club, Spanish club, math club (etc. ), one might infer that athletics are valued more than academics. If the school has a basketball team and track team and also has National Honor Society, Future Farmers of America, (etc. ), one would infer that all learnings are valued. What is the relationship between Formal Curriculum and Hidden Curriculum? What is the relationship between Formal Curriculum and Informal Curriculum? How do all forms of c urriculum relate to each other curriculum?

Product Strategy And Management Jet Airways

Product Strategy And Management Jet Airways On a bright sunny morning of May 2011, Naresh Goyal, the founder chairman of Jet Airways was going through the financial reports for the year ended March 2011 while having his regular cup of coffee. Jet Airways had posted losses for the quarter ended March 11 while it had posted a meager profit of 9.69 crores for the FY11 after three years of consecutive losses. The company was thinking of ways to bring the airlines back into consistent profit-making ways. The company currently offered three brands of airline services: the premium service- Jet and the low cost models- JetLite and JetKonnect. The companys main competitor in the premium space was Air India and Kingfisher while it had a lot of competitors in the low cost carrier segment. JetLite had contributed 75% to the groups domestic revenue in the June quarter but a lot of questions were raised about the logic behind operating two low cost models at the same time when such intense competition was there in the segment. Naresh Goyal had to take a decision soon about the future that his company should take in relation to these low cost models. Indian Airlines Industry Pre-liberalization Era At the time of independence in India, there were eight companies were in service within and outside the country namely Tata Airlines (renamed as Air India), Indian National Airways, Air service of India, Deccan Airways, Ambica Airways, Bharat Airways and Mistry Airways. In 1953, the government nationalized the airlines via the Air Corporations Act, 1953, which gave birth to Indian Airlines and Air India. Indian Airlines came into being with the merger of eight domestic airlines to operate domestic services, while Air India International was to operate the overseas services. Furthermore, the Act gave monopoly power to Indian Airlines to operate on domestic scheduled services ruling out any other operator. Air India became the single Indian carrier to operate on international itinerary excluding some routes to the neighboring countries which were given to Indian Airlines. Liberalization and Private Players Entry The services offered by the two state-owned airlines were not up to the mark. So, in the early 1990s, Indian government initiated liberalisation of Indian airlines industry and relaxation in rules and regulations for private players to operate in this industry. As a consequence to this the Air Corporations Act was repealed in 1994 and private players were allowed to operate scheduled services. In 1995, Air Sahara, Jet Airways, Damania Airways, East West Airlines, Modiluft and NEPC Airways were granted scheduled carrier status. But only four operators- Jet Airways, Air Sahara, Jagsons and Spicejet (previously operated as Modiluft) started operations by 1997 and continued to operate. Eventually, by 1998, at least six private airlines, East- West, Modi-Luft, NEPC, Damania, Gujarat Airways and Span Air were closed. The arrival of private players in the aviation industry improved the services offered by the players as competition created an incentive to improve services offered. By 2003, only two private carriers survived to see the sunrise of the new century, i.e. Jet and Sahara. The survival of Jet Airways could be attributed to its sound financial planning and extraordinary management team since its inception. Arrival of Low Cost Carriers In 2003, a major breakthrough happened in the airlines industry when Air Deccan started its operations as Indias first Low Cost Career (LCC). The arrival of Air Deccan gave competition to the extant duopoly of Jet Airways and Sahara Airlines. It also changed the fare structure in the industry from two-way economy and business class fares into multiple options of including check fares, web fares, APEX fares, internet auctions, Special discounts, corporate plans, last day fares, promotional fares etc. Since the entry of Air Deccan, the passenger traffic in the airlines industry has grown tremendously. In the next two years, Kingfisher, Spice Jet, Indigo, Go Air and Paramount also started as LCCs in India. The consolidation phase in the Indian Airlines Industry In 2007, Jet acquired Sahara, Kingfisher acquired Air Deccan and Indian Airlines and Air India were merged to form a single entity named Air India. A comparative account of aircraft movements, passenger count and freight in the first quarter of 2011-12 over that of the previous year is given in Exhibit 1. Company History Jet Airways Company founder Naresh Goyal completed his graduation in Commerce in 1967 and joined the travel business at the age of 18 as a general sales agent (GSA) for the Lebanese International Airlines. From 1967 to 1974 he learnt the intricacies of the travel business through his association with several foreign airlines. In May 1974, he formed his own company, Jetair (Private) Limited, to market other foreign airlines in India. When the Indian government reopened the domestic aviation market to private carriers, it provided an opportunity to Goyal who established Jet Airways (India) Private Limited in 1991. On April 1, 1992, Jet Airways was incorporated as an air-taxi operator in India. It started out its domestic operations on 5th May 1993. With an initial fleet comprising of 4 leased Boeing 737 aeroplanes, Jetairways soon expanded to include international operations with its maiden international flight from Chennai to Colombo. Jet presently connects 52 domestic destinations. Jet strengthened its position as the airline for the business community considerably during 90s. 80%of its passengers were business class passengers who chose its services because of its punctuality and excellent service. 95% of its passengers rated the airline as good or excellent. In March 2004, Jet Airways acquired license to fly over international routes and it presently connects 24 international destinations. Formation of JetLite and JetKonnect On 12 April 2007, Jet acquired Air Sahara for USD 340 million. Air Sahara was renamed as JetLite and was positioned to serve the segment that was emerging to be new customers of airline services offered at low prices. During the recession of 2008, Jet was facing falling revenues. Hence it decided to allocate some of its aircraft from Jet Airways to cater to the LCC segment as purchasing power of people was low at that time. There were regulatory delays in transferring aircrafts from Jet Airways to JetLite as these two had different operator codes. On 8 May 2009, Jet Airways launched a new low-cost brand called Jet Konnect to operate on sectors that had less than 50% or less load factor. Competitive Landscape In the phase from 2003-2006, the entry of Air Deccan marked a new point in Indian aviation: India had its first low cost/no frills airline. By matching aircraft fares with upper class railway fares, this was an era where passenger traffic went up and intense competition among the players started. Spurred by the success of Air Deccan, other LCCs such as Spicejet, Indigo, GoAir began operations. Air Deccan was acquired by Kingfisher airlines and became the LCC called Kingfisher Red. Some of the major players providing competition to Jet today are Indigo and SpiceJet. Kingfisher, which once used to be a tough competitor in the non-LCC segment is now a very weak competitor. Indigo Currently, this LCC is the market leader and the only profitable airline service in India. Their main focus is on on-time performance and service which are main consumer needs. Through this and a whole host of cost cutting measures, they have ensures that they remain profitable. The airline is on an expansion mode to other major cities of the country as well as international destinations. Indigo scores better than the low cost JetLite and JetKonnect on the service dimension. In terms of communication, Indigo ads focus mainly on their own time performance and the hassle-free experience. To break the ad clutter, Indigo differentiated its ads: it came up with an innovative ad picturised on the form of a Broadway musical. The ad also showed uniformed stewards and air hostesses in Indigos blue uniform which was a great way to portray their brand identity.  [1]   Kingfisher Owned by Vijay Mallya, its the most flamboyant airline in India and fares much better than Jet in terms of in flight and on ground services. It is a major luxury airline operating an extensive network and had expansion plans for regional and long-haul services. Currently, it is in bad financial health due to which its flights have been plagued by delays and as a consequence, its image has taken a severe beating. In terms of communication, Flying High was the tagline used in the Kingfisher video ad2 that exhibited liberation and flying through its picturization2. Kingfisher was positioned as a luxury brand and this was conveyed clearly through the video. However, similar to Jet, Kingfisher didnt release any video ad for the low cost carrier (Kingfisher Red) it started operating after acquiring Air Deccan. The luxury positioning of Kingfisher, which resulted in confusion when Red started operations, was one of the factors that was leading to its growing unpopularity. Its future, at least in Goyals point of view, looked bleak. Hence he focussed more on other competitors while strategizing for the future of Jet. SpiceJet It is Indias second largest low cost airline and third largest in terms of market share. It was originally started as Modiluft airways back in 1993 in partnership with Lufthansa. Over the years, it changed hands and got rebranded as SpiceJet and operates as a low cost carrier. SpiceJets communication focuses on the main attributes of the airline: service to unaccompanied minors, option of choosing your own seat etc. But, these features fall either in the categories of basic/performance attributes that any airline should have. SpiceJet hasnt taken any measures in their service to upgrade these features to the excitement category so as to be differentiated from other players. Tipping points in the history Sahara acquisition Spreading wings In year 2005-06, when Air Sahara was exploring the opportunities for private placements of its equity, several airlines like SpiceJet and Kingfisher showed their interest for stake in the company. However the deal couldnt be made because Kingfisher thought the price set was too high given the not so strong financials of Sahara. Later, Jet Airways came into the picture and showed strong interest in buying out the airline. This merger had several strategical objectives behind it: Jet will have a strong position in the Indian Airline industry with almost 50% of the market share. Jet would become the only private carrier to fly international with no competition for 3 years because other carriers were relatively new. And as per regulations, it would have needed minimum of 3 years of domestic operation before going international. Jet would have a complete dominance of parking bays and airport infrastructure. Jet could now easily increase its capacity without expanding supply. The merger happened in 2007 and Jet Airways branded Air Sahara as JetLite and positioned it as low cost carrier to compete against low cost carrier at that time. If we look at this merger strategy from Ansoffs matrix framework, we can say that the move was more of Diversification strategy. This can be justified by the fact that JetLite was positioned as low cost carrier as a new product for Jet (Jet was known as full cost carrier) and they targeted new market segment which was low cost. However, this turning point for Jet proved to be too costly as it moved from a profit-making airline to a loss-maker and hasnt recovered yet. (Refer Exhibit 2 for sales and profit trends). Jet Konnect Another Jet brand In year 2009, when Indian economy was not doing well, the international operations of Indian airlines were affected too. At the same time, Jet Airways was facing stiff competition from low cost carriers and JetLite was not doing well in the domestic market with just around 7% of market share. Thus in the same year, Jet launched low cost brand named Jet Konnect to fight with the low cost carriers on routes with higher passenger load factor. Instead of expanding the existing brand JetLite, the decision to establish a new subsidiary was to avoid the regulatory delays associated with moving excess aircraft from Jet Airways to JetLite which had separate operating codes. Jet Konnect offered no-frill services. Almost 3 years after its introduction, positioning of Jet Konnect seems to be working for the fact that 70% of all the seats that Jet sells in the domestic market come from Jet Konnect itself. But even after the introduction of JetKonnect, the company has been making losses. Thus, though Jet Konnect strategy may have helped Jet to retain its market share near 28%, clearly it failed to make a long term business plan. Issues- Increasing Sales; Decreasing Profits The financials indicate that sales have been increasing throughout the past 12 years, but the profits have not followed the trend. The company which had started to make increasing and positive profits since the internationalization of its operations in 2004, started showing declining profits that soon dwindled into losses after the acquisition of Air Sahara. Recovery from the losses has been very slow. Goyal wondered if this was because of the inability of transferring the synergies from Jets primary business of full service to no-frills service. Brand Confusion Goyal also wondered if having two low-cost brands was a good idea, as it could have possibly led to people not being able to differentiate between JetLite and JetKonnect. At the time of inception of JetKonnect it had seemed like the best option possible to earn revenues in a slowing market and it had to be implemented quickly without waiting for the settlement of legal issues of including Jets fleet under JetLites name. But now, thinking back, Goyal wondered if he had moved too fast. Brand Dilution Jet used to be considered a premium brand offering full services. With the extension of the name Jet to the new no-frills brands JetLite and JetKonnect, Goyal wondered if there has been a dilution in the brands equity. Ideally, JetLite and JetKonnect were meant to be downgraded versions of Jet. Did the market perceive it this way? Or was Jet being seen as an upgraded version of the low-cost carriers (and thus occupying only a second place in the mindspace of the consumer)? Has the extension resulted in cannibalization of Jet? The way forward- Alternatives Entry into LCC segment had started off the loss-making phase for Jet and the introduction of a new LCC brand hadnt helped the company make positive profits. If the LCC segment were to be still operated by Jet, streamlining the product portfolio of the group to offer the guests a single superior in-flight product in the full-service and low-fare categories respectively was the only viable option as seen in the alternatives he jotted down to be discussed with his strategy team. Merge JetLite and Jet Konnect; brand it as JetLite. Merge JetLite and Jet Konnect; brand it as Jet Konnect. Merge JetLite and Jet Konnect; brand it as a different new brand. Exit the Low Cost Carrier segment to overcome brand dilution. The next day, he put forth these to the team and asked for a solution to the issue at hand and a suggestion for the way forward. Analysis- Arriving at a solution After the meeting with Goyal, the strategy team split themselves into sub-groups: one analyzing the communications of Jets brands and one conducting market research to understand peoples brand associations with respect to Jet. They aimed to view the current position of the brands with respect to the value as well as price perceived by the market. Communications of Jets brands Jet Airways A set of formal ads was released in 2007, without any celebrity attraction [  [2]  ]. These ads focussed on the various attributes featured in the three classes of air travel, without any voice-over. The tagline used was Change the way you fly. This was followed by a set of TV Commercials (storyboards in Exhibit 3) released in 2008, starring Bollywood actor Shah Rukh Khan, for the First Class, Premiere Class and Economy Class of Jet Airways. The airline was positioned as a service-oriented one that took care of the little things that add to the good experience of the customer. In addition, there were hoardings speaking about connectivity as well as reinforcing the taglines of the video advertisements. An interesting case in point was when Kingfisher took an ambush initiative and put up a hoarding over Jets hoarding (that spoke about Jet having changed and asking people to visit their site to know more); Kingfisher took credit saying that it was responsible for the change. This was followed by GoAirs ambush of Kingfisher and Jet, by putting up a hoarding on top of the two existing hoardings, saying that they havent changed and still remain the smartest way to fly. This campaign resulted in publicity for all three brands. JetLite JetKonnect Not much of advertising was done for these two brands- a possible reason for the confusion between the two, prevailing among people. A few print ads for JetKonnect were released when the airline was introduced (Ref. Exhibit 4-a). One of them had personnel wearing the same attire as Jet Airways personnel. This was aimed at reinforcing the good service quality in JetKonnect (by linking it to the service of Jet Airways) but it resulted in brand dilution and cannibalization of Jet Airways, when a low cost carrier (JetKonnects ads spoke about Low Fares) was perceived to offer an equally good service. The print ad of JetLite (Ref. Exhibit 4-b) reinforced the low-cost feature by displaying the price (Rs. 1001) prominently, for a few domestic routes. Brand Associations Depth Interviews- Depth interviews conducted across six people in the age group of 22-27 who had travelled by Jet Airways, JetLite and JetKonnect. This segment was chosen because they would be part of the major class of air travellers in the coming decades. Questions were posed (Ref. Exhibit 5) to understand their requirements from airlines services and their views on the three brands that Jet had. The respondents could be classified into two major categories: Those who expect comfortable travel and service quality and are willing to pay for these Those who are very price-conscious and do not care much for service The people in the former category associated Jet with comfortable travel and thus preferred it for long journeys; those in the latter category did not associate anything exceptionally good with Jet. Some even felt that they were too high priced for the quality of service they offered. None of the people interviewed had seen the advertisements of Jet Airways with Bollywood actor Shah Rukh Khan starring in them. Some recalled seeing hoardings that spoke about good connectivity and some recalled the attire of the personnel and the logo. All the interviewed people used the online mode of checking prices via sites like makemytrip.com, yatra.com or cleartrip.com. Booking was made by some people at the respective airlines website while it was done by some others at the price checking portal. All were aware of the Jet Privilege Card program but only one was a user of it. Punctuality was a key expected attribute by all interviewees and all gave a positive feedback about IndiGo on that aspect. Jets brands were seen to be neither significantly good nor significantly bad with respect to punctuality. The comfort and quality-sensitive people gave Jet Airways a higher rating than JetLite or JetKonnect, while the price-sensitive people rated JetLite and JetKonnect over Jet Airways. No difference was perceived or observed between JetLite and JetKonnect. Is Jet an upgraded version of JetLite/Konnect (or) is JetLite/Konnect a downgraded version of Jet? From the customers ticket purchase behaviour (all of them used makemytrip.com or cleartrip.com or the likes), it was seen that they would first be shown the cheapest flights first (which is how those sites are programmed to function). Hence, a typical customer would first see JetLite / JetKonnects prices and then see the incremental price to be paid for Jet and then compare the price versus quality / extra features received from the full-service airline. Thus, it was observed that the LCC brands were becoming the anchor brands and Jet was seen as an upgrade. This was substantiated further in the analysis of a survey that was conducted (as explained below). A low-cost carrier being seen as an anchor brand is degenerative to the parent brand as brand dilution occurs and people associate even the parent with the LCCs attributes. Survey A survey (Ref. Exhibit 8 for the survey) of air travellers was conducted to identify the importance of various attributes to people and the rating of airlines on those attributes (Ref. Exhibit 6). This helped arrive at the Market Perceived Quality (MPQ) and Market Perceived Price (MPP) of the airlines relative to one another, which aided our comparative analysis and inferences regarding brand perceptions. Weight attached to attributes The attributes, in the order of importance, was seen to fall into 3 buckets. The first bucket has punctuality with a highest weightage of 21%. The second bucket has flight connectivity, baggage allowance and flight crews attitude, all with weights around 17-18%. The third bucket contains food-on board and in-flight entertainment with weights around 13-14%. (Ref. Exhibit 6-a). Punctuality has always been of paramount importance in any mode of transport. However, the interesting thing is the reduced weights given to the third bucket this was a direct result of the communication strategies followed by the low-cost carriers. Existence of Brand Confusion An MPQ as well as MPP analysis of JetLite versus JetKonnect throws up a score of 1.00, implying that there is no perceivable difference in the minds of the customer in terms of the two brands, leading to brand confusion and dilution. JetLite-Jet: Quality versus Price MPQ analysis (Ref Exhibit 6-e) of JetLite versus Jet shows that JetLite is only 89% of Jet with respect to quality, whereas an MPP (Ref Exhibit 6-f) analysis shows that Jetlites perceived price is 97% of that of Jet. Heence, people can easily perceive Jet to be priced only marginally higher than JetLite for a relatively better offer of quality. Hence they think that Jet is an upgraded version of JetLite. Indigo- Better Quality than Jet MPQ analysis of Jet versus IndiGo shows that Jet is marginally perceived to be of a lower quality than IndiGo, despite Jet being a full-service airline and IndiGo being a no-frills airline. This is indicative of the fact that people perceive punctuality (in which IndiGo excels) to be a very important quality. Thus a relatively new airline has managed to change the weight attached by people to punctuality, by showing them the value it can create for them by offering it. Perceptual Maps Also, based on the interview and survey responses, perception maps were constructed for airlines in India (Ref. Exhibit 7). It is seen that IndiGo offers very good price-value performance with respect to the top three attributes that people expect in airline service. No carrier operated in the Premium price-high connectivity quadrant, as it was not economical to offer full-service over short routes (that offer high / direct connectivity). Current brand name connotations (Lite signifies that it is a stripped down version of Jet; gives a negative connotation to the customer that he/she is losing some services of the original Jet airways) + (Gives the reliability of the parent brand, and the extension Konnect tries to point out to an additional attribute of connectivity, which according to the survey is highly valued) n/a (A name which would not include Jet in it) n/a Parent brand enhancement (A premium product and a stripped down product with the same brand name will lead to dilution) (A premium product and a stripped down product with the same brand name will lead to dilution) + (A name which would not include Jet in it; being a completely independent thing it would not tarnish Jets image with a low cost tag) + (Exiting from the LCC segment and just concentrating on the traditional segment completely eliminates the chances of brand dilution) Anchoring in the mind of the customer -Jet Airways versus LCC brand name (Jet is seen as the upgraded version of Jetlite (the perceived anchor, as shown in the analysis- Ref Exhibit 6-e,f)) (Jet is seen as the upgraded version of Jetkonnect, which is perceived to be the same as JetLite, (LCC is the perceived anchor, as shown in the analysis- Ref Exhibit 6-e,f)) + (With the LCC not having Jet in its brand name the first customer contact with Jet happens with Jet Airways and hence Jet remains the anchor brand) + (Completely exiting LCC, eliminates the whole threat of being anchored as a low-priced brand in customers mind) Recommendations by the strategy team The evaluation of the options indicates that the 3rd option (Merge Jetlite Jetkonnect; spin off with a new brand name) is the most viable, as it scores positively on all criteria. Currently the brands of jet are positioned as in Fig- 2. This can be modified to create a positioning map such that there are two different brands that are clearly separated, with distinct brand names that do not result in brand dilution or confusion. The positioning should be as in Fig-3: cid:[emailprotected] Fig 3: Current Jet Situation Fig 3: Jet after brand fusion Operational Recommendations for both brands of the company Punctuality- This is the most important attribute to the customers. Hence this has to be provided by both the full-service as well as the low-cost service airlines. Otherwise they would soon lose out to IndiGo. Connectivity- The new LCC brand should aggressively increase the number of directly connected locations to compete with IndiGo and SpiceJet. Communications- Clear and distinct communication strategy should be developed for both brands. For example, crew attire, colours in the print ads and such visible brand elements should be distinct, to avoid brand dilution. First Class Ad1 The description of the features such as a comfortable lie-flat bed, personal wardrobe, table for two and a door (that provides privacy) is done by a voice-over, accompanied by the visuals that show the protagonist experiencing them in an imaginary place of luxury, correlating each scene with the experience inside the flight. The comfort and luxury are communicated effectively and the ad ends with a tagline- Filled with the little touches that count and a written line displaying More than 400 international flights per week. Economy Class Ad2 The features- such as more space between rows of seats, more legroom (with a special leg-rest) and a cushion for back-rest- are shown as being enjoyed on board a flight by the protagonist, while a voice-over describes each one. The ad ends with a tagline Its the little touches that go a long way and a display of the words More than 400 international flights per week. Premiere Class Ad3 The features such as wider seats and more space for passengers are shown figuratively with a widening of a sofa on which the protagonist is seated and pushing the sofa down the room to create more space between the protagonist and another person. The features of a lie-flat bed and direct aisle access from all seats are shown in an in-flight environment. The possible absence of a figurative comparison for a lie-flat be  [3]  d could be to avoid confusion with the first class ad. The ad ends with the tagline Its the little touches that make a big difference and a display of the words More than 400 international flights per week. How frequently do you travel and for what purpose? While working- once in 3 weeks; purpose was official 12-13 times per year; personal(going home vacation) Once in 4-5 months; personal Do you have any preference for specific purposes; if so, why? Official- jet (to take advantage of frequent flier); Personal- Whichever is the cheapest(except Air India) Indigo over spicejet because of timely departure and arrival; likes jetlite as well because of the same reason; doesnt prefer jet because of food (as that adds to cost) Indigo any day- both personal business; punctuality is the best What comes to your mind when we say Jet ? Logo, nothing else High price. Jet was good once upon a time; Now, Jet doesnt give value for the amount charged Nothing premium; in-flight entertainment doesnt always work; food is the only differentiating factor, but it doesnt matter to me What 3 attributes make you choose JetLite over Jet Airways? Only Price Price, Punctuality (think Jetlite is better), Newer seats Only Price What 3 attributes make you choose Jet over JetLite ? Wont prefer; cost sensitive Will chose jet over jetlite in case there is no jetlite flight in that route+ if Jet travels quicker (can accept price that is higher by a max of Rs 1000) Only if I am not paying for it Have you seen ads of Jet? Remembers Hoarding; connects to (à ¢Ã¢â€š ¬Ã‚ ¦) ; (à ¢Ã¢â€š ¬Ã‚ ¦) flights to NY/SA; airhostess dress color; Yes; havent seen them in recent times; doesnt remember much Not recently; Kingfishers ambush-known due to prior academic input How do you book your tickets? Online-search for yatra coupons; Book the cheapest mode Check prices through makemytrip; book through the travel agent. Doesnt trust giving the card no. in the website Cleartrip.com site only Do you know about Jets loyalty programme? Yes; registered but didnt get the card /make use of it Heard about the reward points system from other people Yes; not a member as I dont fly regularly Do you perceive any difference between JetLite JetKonnect? If so, what? No Not much; jetlite has been more punctual and more sophisticated air crew; no change in food options No

Discussion on Iridium :: essays research papers

Competitive Attribute Program  ¡V Iridium Mobile Satellite System Project The ability to capture values along the Technology Adoption Lifecycle determines not just how successful a firm will be, but whether it will create competitive advantage through technology. Businesses with large fixed costs, capital-intensive business plans, and specialized asset bases will face the challenge to maintain its strategic continuity because it is generally prohibitively expensive to change direction to response to any conceivable structural change. Iridium, a satellite mobile system which cost $5 billion to build, began to provide commercial telephone service on November 1 1998. This paper aims to use the Iridium Project, which I have participated at Motorola before, to illustrate the incremental benefits and the pitfalls from creating competitive advantage through technology and activity system. Discussion of incremental benefits & industry analysis by using five force model Competitor  ¡V Mobile Satellite System (MSS) companies The largest competitor from MSS companies is Globalstar. Globalstar ¡Ã‚ ¦s communication system is supported by low cost satellites which enhance the possibility for Globalstar to implement a comparatively lower pricing strategy than Iridium. Although Globalstar has simpler and cheaper satellites than Iridium owns, it requires ground switching systems for effective connections. In return, the coverage of Globalstar system was restricted to land locations. This form of benchmarking activities within Iridium helps to formulate the strategic position and get to know a better reinforcement of strategic fit. Substitutes  ¡V Ground-Based Wireless Services In 1990s, ground-based wireless phone service grew rapidly around the world. A key factor in the growth of wireless phones was the adoption of a single standard, known as GSM, in Europe and parts of Asia. There were 480 million cellular subscribers worldwide by January 2000 and it reached more than billions before 2005. The economy of scale that introduced will provide the extent of competitive pressure in the business environment. It helps to stimulate Iridium to consider price-performance tradeoff that offered by the substitutes and the need of product differentiation alternatives in advance. Customers/Buyers  ¡V Global business travelers Major customer consists of the businessman who is willing to travel around the world as well as staying in touch with the office and home. In account of the industries that operate in remote areas, the competitive positioning option of Iridium tends to be access-based to reach differently accessible customer with the similar need in terms of communication. Iridium designed a set of activities to make tradeoffs in competing, for instance, reduce marketing campaign in urban areas and brand name development for large corporations.

Student Roles and Responsibilities for the Master of Counseling Marriag

Student Roles and Responsibilities for the Master of Counseling Marriage, Family and Child Therapy Specialty The student roles and responsibilities of the Masters of Counseling in Marriage, Family and Child Therapy (MCMFCT) at the University of Phoenix are to advance competent and ethical practitioners in family, couple and individual therapy in a variety of settings. By following the program's defined curriculum for professional role development, the successful graduate will be able to provide counseling services "in accordance with the highest ethical and professional standards" (Master of Counseling - Program Handbook, p. 7). To achieve this end, the student must adopt and synthesize the professional and ethical standards of the program into his own academic and personal development. He must develop and demonstrate a broad base of theoretical knowledge and therapeutic skills combined with his own ethical judgment and counseling expertise. The student is responsible for maintaining a grade point average (GPA) of 3.0 or better to indicate a foundation of behavioral and social sciences, developmental theories as well as principles and practices for planning, initiating and evaluating therapeutic roles. In addition, a GPA of 3.0 or better must be maintained in all clinical courses to display excellence in standards and competence as a counseling professional. Failure to maintain the...

Report of Investigation: Aldrich Ames Essay -- Case Review Spies

In 1986, the Central Intelligence Agency began to notice its agencies contacts and operations within the Soviet Union began to spoil at an alarmingly rate. The Soviet KGB, a national security agency, was eliminating these Soviet â€Å"Double Agents† seemingly instantaneously after meeting with CIA agents. Initial brought about the thought of KGB interception of field communication. Security measures were put in place where select few knew of these field operations yet the KGB still continued to pursue its current mission of eliminating CIA contacts. Ideas of a mole within the Agency became more and more apparent. In mid 1986, the Chief of Counterintelligence Staff created a special task force within the Counterintelligence staff. This task force consisted of four members but none of which had investigative or financial investigation backgrounds. All members were seasoned officers who were tasked with discovering full detailed analysis of compromised operations; this included investigating how many cases was relevant Edward Lee Howard betrayal. In late 1986, the FBI joined the investigation after two Soviet contacts that had worked very closely with the FBI were arrested and executed. The CIA special task force was soon pulled astray following the confession of a marine security guard who confessed to KGB ties while stationed at the U.S. Embassy in Moscow. Investigations hit a standstill and did not continue until 1991. In late 1989, a tip was received by the Counterintelligence Center that Agent Aldrich Hazen Ames was living well beyond his finances could support following his return from Rome, Italy. (FAS) The information was reported by another CIA agent that was personally close to Ames. The informant also stated to hav... ...ited An Assessment of the Aldrich H. Ames Espionage Case and Its Implications for U.S. Intelligence. (1994, November 1). Federation of American Scientists. Retrieved May 28, 2012, from www.fas.org/irp/congress/1994_rpt/ssci_ames.htm JOHNSTON, D. (1995, January 27). How the F.B.I. Finally Caught Aldrich Ames - New York Times. The New York Times - Breaking News, World News & Multimedia. Retrieved May 29, 2012, from http://www.nytimes.com/1995/01/27/us/how-the-fbi-finally-caught-aldrich-ames.html?pagewanted=all&src=pm Lerner, A. (n.d.). Ames (Aldrich H.) Espionage Case - . Internet FAQ Archives - Online Education - faqs.org. Retrieved May 27, 2012, from http://www.faqs.org/espionage/A-An/Ames-Aldrich-H-Espionage-Case.html Trahair, R. C., & Miller, R. L. (2009). Encyclopedia of Cold War espionage, spies, and secret operations (1. pbk. ed.). New York: Enigma Books.

Realism vs. Surrealism

Why is he so important? What makes is death so significant? † Realism vs.. Surrealism Books are a major piece in the puzzle of life. When books, a source that points out a society's imperfections, are taken away, humanity is lost. In Ray Bradbury scientific novel Fahrenheit 451 , firemen are the people to start fires, rather than extinguish them, as they do in the modern world. They also investigate homes that are reported to be sheltering books.Owning books and reading books is against the law in this eating, and if any are found during the investigation, the owner is arrested and the books are burned. Captain Beauty, the leader of the firemen, is portrayed as a mysterious and suspicious man, who goes around quoting books during the day, and burning them at night. Later on in the story it was made clear that Captain Beauty has read books in his lifetime; however he turned away from them because he was required to think on his own.Ray Bradbury created this character to show th at the awareness of imperfections in society can, in some case, lead to the missing desire to use the knowledge. Beauty is the type of person, who after learning the truth and reality, returns to the unreality he was used to. This relates to Plat's Allegory of the Cave. The cave that Plato thought of was set up with prisoners chained up, facing a wall that projects shadows originating from puppets behind the prisoners on a platform. Beneath the platform and behind the prisoners is an opening which leads into the real world.The essence of the philosophy is that a prisoner is let go into the real world with the knowledge they have, such as the puppets' shadows. For example, if a prisoner saw a go in the real world, he would think that it is fake, because he accepted the reality of the shadow of the dog projected on the cave wall. The slave then realizes, the images shown in the cave are an unreality. Once they are exposed to the truth they cannot return to the life they once knew. The character Beauty was a representation of a prisoner or slave chained up in the cave.Beauty became free, and he started reading books and questioning society, representing the transition from the cave to the real world. The moment he was exposed to the truth, he did not enjoy it, because he had o think on his own. Beauty then returned to the life he knows is a lie. Despite the fact that Beauty returned to the cave, he read the books so intuitively that he was able to quote them and give them some significance to his life. When Montage felt sick, Beauty visited him because he knew Montage had stolen a book from the reported house they investigated the previous night. He lectured Montage on how nothing valuable comes from books.For example, during the lecture Beauty says â€Å"Well, Montage, take my word for it, I've had to read a few in my time, to know what I was about, and the books say thing! Nothing you can teach or believe† (62). By saying this to Montage, Beauty is tryin g to prevent him from â€Å"leaving the cave† or learning that humanity has many imperfections. Beauty feared that if Montage learns the truth about the society they live in, he will also be cowardly to make a difference and return to the unreality as Beauty has done. Despite the fact that Beauty returned to the false world, his ‘contaminated' mind could not forget the lessons he had learned from books.Beauty's character served a purpose to demonstrate that there is a restriction towards what en can do; however, with all the knowledge of humanity Beauty has acquired, he chooses not to do anything. Beauty served as a very significant character throughout the novel. He is a combination of Montage, someone who wanted to learn about the imperfections, and Mildred, a shallow and a cowardly person. He is similar to Montage in the sense that he read books, and questioned society. Montage, however, wanted to make a difference, so he came up with a plan. â€Å"If you thought it would be a plan worth trying, I'd have to take you word it would help† (86).Montage thought of a plan to sabotage he lives of the firemen by planting books in their houses, having them arrested, and as a result their houses would be burned. They would be left with nothing and they would be in Jail. This would give Montage and his helper, Faber, time to plant more books in other civilian homes. Beauty displayed many of the qualities that Montage possessed, despite the fact that Montage was proactive to solve problems. Beauty is similar to Mildred because he learned all this valuable information, yet he threw it away, because he did not want to burden himself with thinking about the books and hat they truly meant.When Montage shows Mildred, his wife, all of the books he has been hiding, he asks her to read them with him. As they are reading Mildred, who is too confused and frustrated, shouts â€Å"What does it mean? It doesn't mean anything! † (68). Mildred did not under stand why she had to think about the book, and Beauty returned to the cave' for the same reason. He did not want to go through the tedious process of thinking about what the books mean. Despite the frustration, when Beauty quotes the books throughout the novel, it indicates he received meeting from books; however, it was not enough for him to completely leave the cave.With Beauty being aware of the knowledge he has, but refusing to make a change, his death is instantly made significant. Before his death he quotes the famous line from the Shakespearian tragedy Julius Caesar â€Å"There is no terror, Cassias, in your threats, for I am arm's so strong in honesty that they pass me as an idle wind, which I respect not! † (119). Beauty says this to Montage, while he is pointing a flamethrower directly at Beauty, to show him that he is not scared to die. In that same vein, when Montage kills Beauty, before him is the path he must take to make a difference; however, without the obsta cle: Beauty.Montage is no longer surrounded with the constant reminder that books and independent thoughts are useless. Later on in the novel, a terrifying realization dawns over Montage; that Beauty wanted to purposefully die. He says â€Å"Beauty wanted to die,† as he comes up with an explanation for Beauty's unusual wish. Beats desire to die, was because he was not satisfied with what his life has become. He had gone through the trouble of escaping the cave, reading the kooks and trying to understand their content. Unfortunately, Beauty was unwilling to think on his own, therefore he returned to the unrealistic life.While seconds away from his death, Beauty sees an image of what he could have become if he put aside his frustration with comprehending the books ; Montage, a person who chooses to use the knowledge he has gained. Both firemen started out the same way. They both loved their Job, but one day they started questioning society which led them to reading books. Monta ge, however, wanted to make a differ Renee and learn to understand the world that was hidden away from him, while Beauty returned to the cave because it was the easier life to live.Ray Bradbury novel Fahrenheit 451 follows the framework of Plat's Allegory of the Cave, and although many characters have to partake in the Journey of leaving the cave, a single character Beauty, has a unique participation in the Journey of exiting the cave. When Beauty is introduced in the setting quoting books, his character's demeanor takes an unexpected turn. He is perceived as a tough and loyal fireman; however, no one knows that in the past, he was a law-breaker.Beauty was curious to discover the content of those mysterious books and he read many attentively, and received enough knowledge to quote them in any type of circumstance. He became too frustrated with comprehending the books which led to his willing transition from reality to unreality. Ray Bradbury created this character to show the ignora nce of humanity when one must think independently. Captain Beauty was important to the novel because he was a controversy between Mildred, a shallow prisoner, and Montage, a prisoner trying to escape. Without the combination of the two, there would to be any balance.Captain Beauty's death, allowed Montage to continue his Journey with the eradication of his main obstacle. It also was significant because it revealed to the reader that Captain Beauty was miserable living in the fake world when he had already been exposed to the true imperfections of society, and he could not live with himself that he sacrificed a chance to make a change, the way Montage has. Without books, the imperfections of society are not pointed out and many people gain the courage to understand the truth rather than accepting the reality that is presented to them.