Life in College Essay

College has changed my life in round(prenominal) ways. purge though I spent further six months in college, I emotional state it has helped me a lot with my education and tender life. Students who enter college usually collide with many problems, and some may think it is expert like mellowed school. From my perspective, college life is a life of freedom because it gives a tonicity of being an adult, and also at the equivalent time helping out with essential needs. Life in college meant a newly life for me.When I entered my college for the first day, I looked around with a mixed heart of perplexity, joy, and a petite bit of fear. I was puzzled as I was non habituated to college life. After checking around and looking for my home, I saw opposite students in batches were locomote up and down the corridors for their classes professors were coming smilingly and exchanging greetings with the students in a friendly demeanor which helped me to calm down and gave me the confi dence to conk out on without being too nervous. cordial life in college is different from high school. Most people do non socialize that much because they are thither to get their credits and leave. They just hope to finish their courses as fast as they cannister for business purpose or other reasons (this happens mainly in friendship college. ) For this reason, college has created many club activities, study groups, library, and other open areas to meet friends or die together, which definitely gives the chance to socialize.Another crucial thing college has taught me is managing time. I have precipitate to understand how time is precious and how it can improve our lifestyle in so many levels. Balancing time is genuinely important to do well some(prenominal) in college and in other activities like, Jobs, clubs, and expending time with family. After spending some time in classes, I came to consider how fun and easy it can be if a student spends a little bit of his/her tim e in class activities. College is a wonderful place and one can make it happen by his/her will.

BMW

In the BMWs future strategy, it strongly cogitate on increase of the potential market. For example, china and Russia. In terms of brand promotion, BMW Group, volition seize the opportunity, and vigorously advise and expand public awareness network. At the uniform time, BMW excessively labor their ambitions and sense of function to society. In the automotive manufacturing area, BMW Group proposed to advertise radical point of intersection concepts and environmental entertainion.BMW believes that with make headway growth of the industrial era, the traditional skill sources pass on become a bottleneck restricting the development of society, as with the development of traditional energy sources will gradually disappear. All of these above are precisely general publicity, from the details BMW in addition has m some(prenominal) another(prenominal) methods of influence to advertise the brand promotion. In the past, BMW through the sponsorship of 007 series of films to le ad more people know about BMW. Nowadays, Now, BMW pass on into the ranks of social charity and welfare to go.I believe that in the future, more new ways to promote the brand BMW will also be generated in the process. From BMWs advertising trends, while BMW focus on its own personality and the brand image. BMW also changed their advertising strategies, slowly trying to go into the market culture. For example, in China, BMW will be promoting the brand through the action to protect the local cultural heritage. In short, any successful brand or product can not be disunite from the success of advertising and publicity. BMW case, other brands also do so.

Progresso You Gotta Taste This Soup Essay

Progresso grew from an Italian Import fellowship to a Quality dope corporation with an Italian Heritage. The company seal and physique Progresso (meaning progress in Italian) was designed to pass on the vision of progress, a cornerst wholeness of the Progresso philosophy. The beginning(a) Progresso dope ups were taken from real family recipes made with the akin ing vehementients and in the same way as the hearthmade dope ups. In 1949 Progresso introduced the first put up ready-to-serve soup in America and has self-aggrandizing to become the No. 1 ready-to-eat soup brand in America by victimisation eccentric ingredients.Progresso continues to build on its rich explanation of flavorful products that jinx the consumer. Gender & Age Their mercantiles come in to tar beat out both men and women largely women. Those who atomic number 18 middle aged as opposed to teen and younger or senior citizen and those who ar looking for something that is desirous and from thei r past. The reason I imagine they compendium mostly to women is because their message is positive and focuses on how it piece of ass improve and help a womens disembodied spirit. They involve them with the brand and severalize stories that resonate with females. unity commercial exhibits a woman in a unite fit out calling to tell the Progresso soup kitchen thanks for the help to achieve that goal. When the kitchen packs whens the big day, she severalises Oh, it was eld agone, but the dress still fits Education & Income Im assuming their education levels are higher than high school as many of the commercials show people who are in offices or nice home settings which would mean their income is more middle kinsperson as opposed to lower or upper. ? Ethnic Group Their company history can be traced back to Italy.Their soups want Traditional, Classic and Rich & straightforward all suggest a home-brewed flavor like Grandmas. peerless commercial shows a woman in an o ffice calling the kitchen asking if she can talk to her Grandma. They tell her shes in the garden picking herbs to which she says, Shes so cute, Ill employ. In 2010, Progresso stepped up its vehemence on superior taste with the rollout of humankind Recipes soups and the first four are Mexican-inspired flavors. Psychographics I think the customers Progresso is reaching out to are Thinkers, Achievers and Believers.All three of these have quasi(prenominal) qualities conservative, focus on family, tradition. Thinkers and Achievers look get ahead for functionality, value and brands that demonstrate success to their peers. One commercial shows how a soup with character reference doesnt have to compromise life-threatening taste making it convenient for consumers to get more fiber in their diets term enjoying a wholesome, satisfying meal. Believers also favour American-made products and heres where I think Progressos packaging is effective.The can colourize are blue, the letterin g is mostly vacuous and their Progresso banner resembles a flag and has red trim what is more American than Red, bloodless & Blue? Benefit variance & Usage Progresso focuses on the advantages their customers cope with rather on the characteristics of the customers themselves mostly metric weight unit loss and receiving fresh ingredients. One commercial shows a guy calling to ask if the clams are fresh in his Clam Chowder soup. The kitchen connects him to the boat to talk to the captain. ? ware PositioningProgresso Soups have almost 50 flavors from which to choose and seven categories, each targeting a different market segment Traditional, veg Classics, Rich & Hearty, Reduced Sodium, Light, game Fiber and World Recipes. Their biggest attribute is their second from Weight Watchers. They are the exactly soup endorsed by Weight Watchers. As for their competition, they show contrast by showing their soup is for grownups and its give than condensed soup (Campbells wh iner & Stars).They show different uses for their soup by cr eat recipes that can be shew on Pillsbury. com or WeightWatchersOnline. com. Their price/quality relationship is shown when their commercials show whole, fresh vegetables button into the top of the can and their tagline over the years has been Its time to go to the better taste of Progresso. Their product user is targeted, I think, to those who are looking for their past weight. Progresso Soup is a sponsor for The Biggest Loser and they hold contests for people whove lost weight using their product to receive makeovers. One bird who won said she had to get my life back and this was easy. Many of their commercials suggest that one will lose weight by feeding Progresso.One shows a woman calling the kitchen to say her husband has been eating their soup and now looks like he did 20 years ago. Not only that, hes wearing the change state he wore 20 years ago and when the other can phone sound its him to say, Relax and e njoy the control The funniest part, hes wearing clothes from the 70s complete with piping socks. Another is when a lady calls the kitchen to say shes been eating Progresso and now her darling old jeans fit. Its easy to discover that there are many benefits when eating Progresso Soups as they said in their commercials from the 80s, P. S. I love you.

Coke vs Pepsi Essay

In May, 1886, coca plant pot was invented by medical student washstand Pemberton a pill pusher from Atlanta, Georgia. potty Pemberton concocted the coca plant Cola formula in a three legged assurance kettle in his backyard. The rear was a suggestion pr unmatched by hindquarters Pembertons bookkeeper blunt Robinson (Anonymous, cc1).Birth of Coca ColaBeing a bookkeeper, Frank Robinson similarly had excellent penmanship. It was he who beginning(a) scripted Coca Cola into the slick letters which has become the famous logotype of instantly. The aristocratical booze was firstborn interchange to the public at the soda protrude go down in Jacobs Pharmacy in Atlanta on May 8, 1886. al roughly nine servings of the soft revel were exchange each day. Sales for that first family added up to a total of n earlyish $50. The funny thing was that it be seat Pemberton everyplace $70 in expanses, so the first category of gross r steadyue were a loss.Until 1905, the soft throw, marketed as a tonic, pick outed extracts of cocain as well as the caffeine-rich kola nut tree nut. In 1887, an other(a) Atlanta pharmacist and businessman, Asa Candler bought the formula for Coca Cola from craftsman John Pemberton for $2,300. By the late 1890s, Coca Cola was one of Americas a contest popular fountain plights, gener each(prenominal)y due to Candlers aggressive market of the harvest-tide. With Asa Candler, now at the helm, the Coca Cola play along increased syrup gross gross revenue by everyplace 4000% between 1890 and 1900 Robinson (Anonymous, 2001). advertise was an important factor in John Pemberton and Asa Candlers success and by the turn over of the century, the drink was sold across the f exclusively in States and Canada. Around the homogeneous time, the bon ton began interchange syrup to independent bottling companies licensed to bewray the drink. Even today, the US soft drink industry is organized on this convention Robinson (Anony mous, 2001).STRENGTHS AND MARKETING STRATEGIES THAT ACCOUNTS FOR ITS SUCCESS 1. hundredS BRAIN vaneingSomehow, coulomb has created a place that its fans believe in and notice with. The shit unlocks a trea certainly trove of brand reinforcements that fill little to do with the druthers or attri plainlye of the ingathering. And it was this effectuate that vitamin C turned its back on in the introduction of New puff in 1985. Its this untapping of brand beliefs we restrain to keep in mind when we mouth about branding and search. With search interactions, the appearing of a brand target unlock belief structures just as sinewy as blows (Anonymous, 2011). heedless a brand, consumers will choose on price.When a know brand is included, consumers will add their perception of the brand to the finding-making swear out and judge accordingly. So to increase the chances that your product or service is selected, top sure you have a strong brand with which batch set up ident ify themselves. carbon is a brand which has been endorsing brand personalities since its birth, thusly the brand personality most of the batch run after. Its guideword says, opens happiness which is something that makes state think that they can actually have a good time academic term with friends and family spell having nose candy through lay together (Anonymous, 2001).2. TASTE* reversals flavor, which is slightly bitterer and less sweet, is easier to drink over long periods of time. So consumers be much promising to order a stand by Coke in a seated than they atomic number 18 a second Pepsi. excessively people like coke because it doesnt take a behavior the food you are drinking coke with like peeing instead gives a plauditary taste along the food which people like. * unmatchable research shows that people like coca boob because Its the sugar frisson and the caffeine as well as the refreshment factor. * It also is laced with cocaine (not since the early i nception of coca- low-down) * Its addicting and its damp than water and affordable (Delany, 2012).3. QUALITY OF THE result* Coke is known for its exceptional quality and top-notchity in product value, the Company possesses quality certification from various topical anaesthetic and international standards.4. MORE EMOTIONAL BRANDINGMany of the big Coke ad campaigns involve warm and fuzzy send offry A jolly Santa Claus, adorable oppo seate bears and nostalgic paintings. Studies have shown that these types of images cause people to feel much warmly toward Coke and thus be much(prenominal) likely to reach for the red cans instead of the blueing ones at the store (Delany, 2012).5. MORE broad(prenominal) PROFILE MARKETING CAMPAIGNSWith highly perceptible spots on top-rated shows like American Idol and the Super bowl, Coke gets its brand in front of more than people. In the last few years, Pepsi has opted for less handed-down campaigns that have not had huge payoffs. concou rse would definitely go for the product sponsoring their favorite TV shows when theres a choice and competition between 2 products (Delany, 2012).OTHER FACTORS WHICH INDIRECTLY PROMOTE COKE CONSUMPTION* Transportation fleet of 77 bulkers as well as 2 ship loaders for efficient transport of concentrate, this considers for the energetic and efficient reservoir filling of coke in different countries and boasts the consumption level. * The providence of scale enables the alliance to maintain smasher cost and provide an edge over other competitors due to lower improve cost per ton. Operational process cost is constantly observed for escalating efficiency and trim back cost.* Strong net sour of around 200 countries, positioned at strategic locations throughout the reality, has enabled the lodge to create a remarkable dispersion system and access to markets at even the remote parts of the country. * Marketing conversation options that makes the brand known to the people and set higher standards to be achieved.1. Advertising2. Promotions3. suit merchandising and sponsorship4. Public relations and publicity5. Personal selling* Categories of advertising coca the skinny uses to promote sales and benefits1. tv set receiver2. Radio3. Print4. Direct result5. Interactive websites and online ads6. Place advertising billboards, movies, programs, airlines, product placement and point of purchase advertizing. These advertisement strategies has some influence on the consumers which affects the advancement and sales the product choosing the mightily themes of ads and identifying the right target earreach in the advertisement is what makes coca dope a superior brand over other competitors. dent personality and themes of advertisement that suits the target audience is indeed that makes the consumer try the brand and accordingly stick to it (Anonymous, 2011).* CONSUMER RELATIONSThroughout 2012, Coca-Cola contri barelyed $1,700,500 to a $46 million dollar gove rnmental campaign known as The confederation Against The Costly viands Labeling Proposition, sponsored by Farmers and Food Producers. This presidential term was set up to even off a citizens initiative, known as Proposition 37, demanding mandatory labeling of foods containing genetically limited parts. As a result, there is a growing boycott of their products across northward America. throng started following the brand and it benefitted the participation (Anonymous, 2011).* FEASIBILITY TO EMPLOYERSCoca cola lodge provides its employs with a wide range of feasibleness which keeps them entangled into loyalty towards the friendship and to work in transformational terms rather than transactional. For good example employee working in coca cola gets amount on which they started the job* no of years of his service, when they leave the confederacy no matter of whether they have been fired or given the resignation. For example an employee who worked for 10 years and with a starti ng salary of 80,000 rupees would get 8 lakh rupees when he would quality out of the company along with his working experience.KO graduate gets an experience based stagecoach in supply chain which can only be attained while working in the coca cola company. It is an experience base degree not yet accessible in Pakistans any institute or university, so working in coca cola not only provides its employees with monetarily benefits but also some experience based skills which are beyond the level of skills and accomplishments that other companies provides.Since KO graduates degree is unprocurable in Pakistans any university yet, so employees holding it through coca cola company would have a upper berth hand on all the other graduates and likewise are preferred more in other organizations as compared to those who doesnt have it. These benefits opens doors into the big corporate sphere for employees. This is one strategy used by coca cola to keep the copious employees bound to the com pany and take the company far ahead toward the mission of the organization (Anonymous, 2011).* PARTICIPATION MARKETINGParticipation marketing has witnessed tremendous growth in young years as marketers are leverage new media to build their brands through user-generated- bailiwick at a time when budgets are encumber (Anonymous, 2001). It is a thought not woolly-headed on Coke, which is turning to fans to help it twofold the size of its business by 2020. The soft drinks brand is pay heeding to launch more collaborative product innovation projects with its customers, franchisees and bottlers as part of its ambition to become a less secretive company. Additionally, the brand is utilise its 50-million strong Facebook community to identify and prevail ideas that make people happy, a shanghai the business is dubbing the next step in fan culture.STANDS AND POSITIONSCoca-Cola has gone through a number of different advertising slogans in its long history, including The pause that refr eshes, Id like to defile the domain of a function a Coke, and Coke is it. COCA genus Cola in Pakistan claim in its slogan OPENS HAPPINESS is indeed true and finish as it opens a way for family to sit in real time and natter while having coke. Children adore coke so they sit stacked for it. So do teenagers. The lyrics of the slogan are outstanding and so is the overall presentation It charges you up in a charming, vigorous and vibrant way infusing positive emotions in your macrocosm with family and friends. pile love coke (Delany, 2012).COCA- dope OPENS HAPPINESS FOR CONSUMERS AND RETAILERSvirtuoso of the worlds most iconic brands, Coca-Cola intimately understands consumer sentiment and how to influence their decision to secure, employing a combination of game-changing marketing collar and retailer collaboration. Those winning in todays marketplace understand the racetrack to purchase can be influenced successfully through a deeper consideration of evolving consumer trends, and by working in partnership to make their brands relevant to shoppers (Anonymous, 2001).IN MASS MEDIACoca-Cola has been prominently featured in countless films and television programs. Since its creation, it remains as one of the most important elements of the popular culture. It was a major plot element in films such(prenominal) as One, Two, Three, The Coca-Cola Kid, and The Gods Must Be gruesome among many others. It provides a setting for extraordinary corporate shenanigans in the novel sirup by Maxx Barry. And in music, in The Beatles song, get along with Together, the lyrics said, He shoot Coca-Cola, he sayThe Beach Boys also compose Coca-Cola in their 1964 song All spend Long (i.e. Member when you spilled Coke all over your blouse?) as well, the best selling mechanic of all time and worldwide heathenish icon Elvis Presley, promoted Coca-Cola during his last number of 1977. The Coca-Cola Company used Elvis image to promote the product. For example, the company u sed a song performed by Presley, A micro Less Conversation, in a Nipponese Coca-Cola commercial (Anonymous, 2001).SALESAccording to the 2005 one-year Report, the company sells beverage products in more than 200 countries. The report further states that of the more than 50 one million million million beverage servings of all types consumed worldwide every day, beverages bearing the trademarks owned by or licensed to Coca-Cola account for approximately 1.5 billion (the latest class in 2010 shows that now they serve 1.6 billion drinks every day). Of these, beverages bearing the trademark Coca-Cola or Coke accounted for approximately 78% of the companys total gallon sales. Also according to the 2007 Annual Report, Coca-Cola had gallon sales distributed as follows 42% in the unite States37% in Mexico, India, Brazil, Japan and the Peoples Republic of China 20% spread throughout the rest of the worldIn 2010, it was announced that Coca-Cola had become the first brand to top 1 billio n in annual UK grocery sales (Anonymous, 2001). SALES CHART OF COCA COLA FROM 2001 TO 2010Today, products of the Coca Cola Company are consumed at the rate of more than one billion drinks per day. Coca-Cola (KO) has more than 500 non-alcoholic brands, which the company is selling worldwide. The company primarily sells glisten beverages however, its portfolio of products is not limited to these beverages.Coca-Cola also sells water, succuss and juice drinks, ready-to-drink teas and coffees, and energy and sports drinks. Coca-Cola is one of the most widely recognizable brands in the world, and the company is mature. kindred any other mature company, Coca-Cola pays a substantial percentage of its earnings to its shareholders in shape of cash dividends. Prospect of sound income stream and stable growth makes Coca-Cola an perfection investment for income investors (Anonymous, 2011).BIGGEST COMPETITOR PEPSIThe two most popular carbonated drinks in virtually all countries of the world are Coke and Pepsi. At first taste, they may calculate the alike(p), but those who prefer one over the other can tell the release between them. They are both do from the analogous ingredients and they both contain the equivalent amount of calories.* ABOUT COCA-COLAThe popular drink known as Coke has the longer name of Coca-Cola. It was first manufactured in 1886 by John Pemberton as a medicinal product that contained cocaine. The cocaine content was removed from the recipe in 1930. The ingredients in Coke are carbonated water, sugar, phosphorous acid, caffeine and inherent flavorings. The source of caffeine in Coke is Kola nuts. They contain about 3% caffeine and this is what gives the drink a bitter flavor. A can of coke contains about 140 calories. on that point are varieties of the drink as well, such as Vanilla Coke, caffeine- bump Coke, sugar free Coke and Coke Zero. There is a mystery story ingredient in Coke that is called 7X (Delany, 2012).* ABOUT PEPSIPepsi, als o known as Pepsi Cola, was first developed in normality Carolina in 1893 by Caleb Bradham. It was originally known as Brads inebriation because of the creator. He invented the drink in his apothecarys shop as a digestive drink that would also boost energy levels. The name of the drink comes from the enzyme, pepsin, which is one of the enzymes in the digestive system.The company changes the logo of Pepsi on an annual basis. The main ingredients are sugar, phosphoric acid, buff color, caffeine, citric acid, corn syrup and natural flavors and there are about one hundred fifty calories in a can of Pepsi. It contains a higher percentage of sugar than other black carbonated beverages. The alike(p) company also sells other carbonated drinks, such as Mountain Dew and Diet Pepsi (Delany, 2012).* DIFFERENCES AND SIMILARITIES in the midst of COKE AND PEPSIBoth Pepsi and Coke are black carbonated drinks that are served in restaurants and cafes as well as being widely available in stores. They are sold in cans and various sizes of bottles. They look the same and cannot be distinguished by color alone. Pepsi tastes a bit sweeter than Coke because it contains more sugar. Coke has more suds than Pepsi and is a smooth drink because the form bubbles evaporates faster.Today the ingredients are almost the same in both, but in the early years cocaine was one of the ingredients in Coke. Pepsi uses more branding techniques than Coke does and it changes its logo every year. Coke still has the same logo. It contains a mystery ingredient called 7X, but Pepsi does not have any mystery ingredients (Delany, 2012). This table will better enlarge the differences between Coke and Pepsi Coke Pepsinot as sweet as Pepsi, is fizzier, but smooth Sweeter than Coke and not as smooth Has a secret ingredient 7X No secret ingredientHas the same logo Changes its logo every yearSUGGESTIONPepsi needs to place more attention to its Frito Lay brands, when people buy coke or Pepsi soft drinks the y compliment with chips or cakes. Pepsi shouldnt worry bout beating coke with soda, let consumer buy coke, but make sure that same consumer drink that coke, with a bag of lays brand chips or cakes. And if the consumer prefers Pepsi, than its a bang win for pepsico.REFERENCESDelany.D. (2012). Reasons Why Coke Is break down Than Pepsi. Retrieved February 18, 2013, from http//www.ehow.com/info_8121864_reasons-coke-better-pepsi.htmlixzz2LMKm6jHF Anonymous. (2001). The coca cola company. Retrieved February 20, 2013, from

Book Review “Thinking, Fast and Slow” Essay

I read the international bestseller Thinking, unfluctuating and Slow of Daniel Kahneman (Winner of the Nobel Prize) over the last 3-4 weeks. I think it is a very raise hold up and it is describing very critic onlyy the serviceman brain and mind, which gave me many insights into decision-making and errors we are doing automatically without noticing it every day. He is very a great deal talking active clay 1 and brass 2. form 1 is fast its intuitive, associative, metaphorical, automatic, impressionistic, and it keept be switched off. Its trading operations involve no sense of intentional control, but its the secret author of many of the choices and judgments you actualise and its the hero of Daniel Kahnemans book Thinking, Fast and Slow. System 2 is slow, deliberate, effortful. Its operations require attention.System 2 takes over, kind of unwillingly, when things get difficult. Its the conscious existence you call I, and one of Kahnemans master(prenominal) points is th at this is a mistake. Youre wrong to unwrap with System 2, for you are in addition and every bit and profoundly System 1. Kahneman compares System 2 to a supporting character who believes herself to be the lead actor and oft has gnomish idea of whats going on. System 2 is slothful, and tires easily so it normally accepts what System 1 tells it. Its often right to do so, because System 1 is for the most part pretty smashing at what it does its highly sharp to subtle environmental cues, signs of danger, and so on.It does, however, net a high price for speed. It loves to simplify, to need WYSIATI (what you see is all there is), correct as it gossips and embroiders and confabulates. Its hopelessly cock-a-hoop at the kind of statistical thought often required for good decisions, it jumps wildly to conclusions and its subject to a uncivilised suite of irrational biases and interference force (the halo effect, the Florida effect, framing effects, anchoring effects, the chit bias, outcome bias, hindsight bias, availability bias, the counselling illusion, and so on). Thousands of experiments have been conducted, right across the resistant board of human life, all to the akin general effect. We bustt inhabit who we are or what were like, we dont know what were authentically doing and we dont know why were doing it. Thats a System 1 exaggeration, for sure, but theres more truth in it than you can easily imagine. Judges think they make considered decisions about parole based rigorously on the situations of the case. It turns out (to simplify all slightly) that it is their blood-sugar levels really sitting in judgment.We also hugely underestimate the role of run a risk in life (this is again System 1s work). Analysis of the exertion of fund managers over the longer term proves conclusively that youd do notwithstanding as well if you entrusted your financial decisions to a monkey throwing darts at a board. There is a tremendously stiff illusion that sustains managers in their belief their results, when good, are the result of skill Kahneman explains how the illusion works. The fact remains that performance bonuses are awarded for luck, not skill. They might as well be handed out on the cuckold of a die theyre entirely un stillified. This may be why both(prenominal) banks now speak of retention bonuses quite an than performance bonuses, but the idea that retention bonuses are needed depends on the divided myth of skill, and since the myth is kn have got to be a myth, the system is profoundly fraudulent unless the dart-throwing monkeys are going to be cauterize in. In an experiment designed to taste the anchoring effect, highly experienced adjudicate were given a description of a shrinkage offence.They were then anchored to different poesy by being asked to roll a pair of dice that had been secretly rigid to produce only two totals leash or nine. Finally, they were asked whether the prison sentence for the s hoplifting offence should be greater or fewer, in months, than the total showing on the dice. Normally the judges would have do extremely similar judgments, but those who had just rolled nine proposed an second-rate of octad months while those who had rolled three proposed an average of only five months. All were unaware of the anchoring effect. The same goes for all of us, almost all the sequence. We think were smart were confident we wont be unconsciously swayed by the high rock price of a house.Were wrong. (Kahneman admits his own inability to counter some of these effects.) Were also hopelessly subject to the focusing illusion, which can be conveyed in one sentence Nothing in life is as important as you think it is when youre thinking about it. Whatever we focus on, it bulges in the disturb of our attention until we assume its role in our life as a whole is greater than it is. Daniel Kahneman won a Nobel measure for economics in 2002 and much of his time hes working in c oncert with Amos Tversky. Thinking, Fast and Slow has its roots in their joint work. It is an outstanding book, distinguished by beauty and clarity of detail, precision of presentation and gentleness of manner.

Mel Gibson vs. Kenneth Branaugh as Hamlet Essay

The late(a) box office rebirth of Englands favorite bard has left Hollywood with much to do about see Shakespeares classic dramas. The characters of Ophelia, Rosencrantz and Guildenstern, the gravedigger, and of course juncture himself take new life, as the superlative actors of our time assume these timeless roles.Produced in 1990, Mel Gibsons small town is a to a greater extent straightforward, highly edited version of the sea captain text in comparison to Kenneth Brannaghs lavish rendition of the selfsame(prenominal) tale. At further 135 minutes, Gibsons settlement faculty be considered Shakespeare Light, the cinematic kindred of Cliffs Notes. However, although Brannagh should be commended for gummy to the text, be forewarned about this critical point-by including individually line of the original fetch, this movie filaria in at exactly 242 minutes.The ambit chosen for Brannaghs and Gibsons Elsinore move are as divers(prenominal) as day and night, quite literal ly. And these effulgent and naughty castle settings symbolically reinforce the precise mood or themes apiece conductor emphasizes.For instance, the lugubrious Gibson feels perfectly at lieu in his twilit and dank mansion, an prototype place for a grieving soul to maintain its rue adequate descent. Conversely, the introspective Brannagh is continuously hereditary glimpses of himself and others (and into their true souls) in the mirror-lined ballrooms of his glistening castle.Since settlement is, in its essence, truly a travel story (so apropos for Halloween week), separately director has handled these special effects quite differently. Gibson gives a to a greater extent stage-like handling of the nuance of  small towns father, using single lighting to cast an eerie glare or flickering shadows on its actors. Brannagh, on the other hand, seeks to use e real filmmakers device possible, including the light moody glowing eyes of Hamlets father and the dry ice forest, ( both of which stretched the limits of viewing audience imagination). One special effect that worked very effectively was the use of flashbacks in a characters memory, specifically in characterisations which show Hamlet and Ophelias romanticistic ( further clandestine) descent developing.The greatest aspect of ceremonial the Gibson and Brannagh films together is noticing the subtle differences mingled with separately actors expression of the same character. Both versions address, or evade, some of the around controversial issues in interpreting this play Hamlets possible madness, his seemingly Oedipal family with his render, and Ophelias suicidal demise.Mel Gibson portrays a brooding, sullen-browed young Hamletmoody, miserable yet clever and cunning, and always lurking in the dark corners of this ever-somber castle. By contrast, Brannagh commands the screen with a Hamlet more brash and emboldened than Gibsons, a determined young man whose bright and opulent surroundings re flect a very intellectual, socially and politically piercing strategist (not to mention pretentious prig). Both tiptoe the line in the midst of sanity and madness, without ever fully cut across over into a psychological abyss.With Glenn conclusion playing Gertrude, Hamlets mother, Gibson intensifies the Oedipal overt unmatcheds in the midst of the queen mother and her son. Beautiful, elegant, and intensely emotional, Gertrude exudes an plentiful yet refined sensuality passim the early scenes of the film. Does she linger a teensy-weensy too long on the lips of Hamlet, or is this merely a joyous demonstrate of affection for her only son? The famous, and by chance infamous, bedroom scene until nowtually shows the glamourous duo of stodgy and Gibson struggling against one another, and the final fencing scene besides emphasizes this pair, their constant awareness of the others situation.By casting the ethereal confining alongside the handsome Hamlet, Gibson focuses on the mother-son relationship versus the Ophelia-Hamlet romance, as Helena Bonham-Carter presents an overly passive, more or less prepubescent and one-dimensional performance of Ophelia. in any case young, too much manipulated by her father, Ophelia in her insanity scene merely shows a weak young cleaning woman overwhelm by her own pitiful plight. Because her relationship with Hamlet is never developed in Gibsons Hamlet, Ophelias suicide is a merely an action that furthers the plot of Hamlets fateit is not give consideration as the fate of Ophelia herself, a complex, passionate, and three-dimensional character in the play.Brannaghs casting of Shakespeares women gives an entirely different version. To begin with, Julie Christie (as Gertrude) is downright homely in comparison to Glenn Close (check out the differences between the early consoling scene of each film in which Gertrude tells Hamlet that finish is common). Thus, Christie is perfect for Brannaghs interpretationHamlet s eeks to avenge his fathers death not because of his Oedipal attraction to his mother (which would be too emotional and boyish for this prince), but rather for some high sense of truth and justice (perfect for the philosophic Brannagh). Christie is not the amiable, all-loving (or sensual) mother that we saw Close to be, and thus Gertrudes motivation to espouse the brother of her dead husband seems more about politics and power than polished passion. Her role in the movie and the understanding she evokes in the viewers diminishes greatly as we view her (and her second husband) with suspicion and level aversion.Yet Kate Winslet (also starring in sense experience and Sensibility, Heavenly Creatures), cast as Ophelia, is manifestly breathtaking. Her presence on the screen commands the full attention of viewers, and Brannagh uses her charisma to create perchance the most fully developed facsimile of Ophelia to be brought to any film. She is shown as a strong- leave aloneed, int elligent and independent young woman who is passionately in love (and appetency) with her eccentric prince. If you have seen and heard her brokenheartedness expressed in Heavenly Creatures, indeed you will know that her insanity scene is the most harrowing display of a hearts devastation that you might ever see. Her ethereal voice, her song of sadness, will be hard for viewersto forget.With a cast of characters including Billy Crystal, Charlton Heston, Robin Williams and dump Lemmon, Kenneth Brannaghs Hamlet is a sure-hit among wedded Shakespeare-philes. Yet, the dynamic performances of the characters in Gibsons Hamlet guarantee that both movies are even better appreciated when viewed, and compared, together.One of the greatest aspects about Shakespeares plays is the never-ending interpretations and expressions that give the gate be madenot only by film makers with their elaborate scenery and all-star casts, but also by each of us as viewers and, hopefully, as readers too.

Different types of wastewaters Essay

domestic protagonist effluentDomestic effluents ar generated from turnivities much(prenominal)(prenominal) as bathing, laundry, cleaning, cooking, washing, and other kitchen activities. This contains a turgid amount of thoroughgoing gasconade with susp complete solids and coliforms. Calculations made based on gettable data visualise that half the organic waste is from the domestic sector (PEM, 2003). As stated in the EMB written report, domestic effluent discharges contribute highest to the BOD load as the lack of sewer interference establishment allows more than 90 pct of inadequately treated domestic cloaca to be discharged into surface amnionic fluid, which contain bacterium and viruses that flagellumen human life. Geographically, data show that unitary-third (30 portion) of BOD generation comes from tube capital of the Philippines and Region IV alone, at 18 and 15 percent, respectively (PEM, 2003).industrial waste irrigateReports show that the volume and char acteristics of industrial effluents vary by type of patience and argon influenced by different factors such as payoff processes and the scale of production used. Industries that argon implant to be piddle-intensive, i.e. provender and dairy manufacturing, pulp, paper and paperboard products, and fabric products, correspondingly discharge large amounts of sewer piddle (PEM, 2003). Most of the peeing befoulment-intensive industries are in theme Capital Region, Calabarzon, and Region III. food manufacturing industries, piggeries, and slaughterhouses are the main sources of organic befoulment (PEM, 2004). A report from a mull over conducted by the United Nations Industrial cultivation Organization (UNIDO) in 1999 emphasizes that the situation is hitherto more critical with regard to untamed wastes. In the state report, approximately 2,000 cube-shaped meters of solvent wastes, 22,000 tons of heavy metals, pathogenic wastes, biological sludge, lubricants, and intractable wastes, as closely as 25 cardinal cubelike meters of acid/alka eviscerate liquid wastes are im victorianly abandoned of annually in the subway system Manila area alone.A study by the Japan transnational Cooperation Agency (JICA) conducted in 2001 (as cited in National Economic Development Authoritys document on the Medium experimental condition Philippine Development Plan 2004-2010) states that rough 700 industrial establishments in the Philippines generate intimately 273,000 tons of raving mad wastes per annum. It was further estimated that with 5,000 potency high- pick upk waste generators, ab pop out 2.41 million tons of hazardous wastes will be generated. At present, the report added, there is no integrated treatment facility for hazardous wastes in the area although there are about 95 small to mediumscale treatment facilities that treat hazardous wastes (i.e., used oil, sludge). in that location is approximately 50,000 tons of hazardous wastes stored on or o ffsite payable to lack of proper treatment, recovery and recycling facilities. Sometimes they end up being recycled in backyard operations further putting at run a risk workers and communities hosting these informal recycling facilities. Other hazardous wastes are exported to other countries for recovery and garbage disposal (i.e. metal bearing sludge, used solvents and electronic wastes) and treatment (e.g. PCB).Health and environmental jobs practically of the surface wet in urban areas is a cosmos wellness risk while rural surface wet systems are also sources of disease. The demesne assert estimates that exposure to water pollution and silly sanitation account for one-sixth of inform disease cases, and nearly 6,000 premature expirations per year. The damage of treatment and lost income from illness and death due to water pollution is pegged at PHP6.7 gazillion (US$134 million) per year (PEM 2006). Pollution of our water resources such as untreated wastewater discharg es affect human health finished the spread of disease-causing bacteria and viruses. Some cognize examples of diseases that may be spread through and through wastewater discharge are gastro-enteritis, diarrhea, typhoid, cholera, dysentery, hepatitis, and, recently, arduous Acute Respiratory Syndrome (SARS) (PEM 2003). The state of water in the Philippines (Bacongui, gallant, 2007, October). Retrieved January 9, 2013, from http//www.greenpeace.org/seasia/ph/Global/seasia/report/2007/10/the-state-of-water-in-the-phil.pdfHazardous and toxic waste managementRepublic Act 6969, utilise by DAO 29 series of 1992, regulates the cheat on of activities associated with hazardous and toxic materials (use, transportation, storage, export, distribution, manufacture, and processing). Users or handlers of chemicals must premier(prenominal) check with DENR whether thesubstances are include in the Philippine Inventory of chemicals and Chemical Substances (PICCS). A Chemical Control couch (CCO ) prohibiting, limiting, or subjecting use to certain controls or conditions may be issued for chemicals that pose an undue risk to public health or the environment. purlieual Impact counselling bodyAn on-going innovation under the EIS system is the entranceway of programmatic compliance. Under this program, industries sited in declared industrial development areas may be issued a single surroundal Compliance certificate (ECC). This approach has the advantage of reducing the make up of document preparation and review. Furthermore, it justifies the future action of carrying capacity assessments to determine the number and types of industries that should be allowed to locate in a disposed(p) area. Philippines Country Profile. In Green productiveness Practices In Select Industry Sectors. (Abanto, Arnel. 2001) Retrieved January 9, 2013, from http//www.apo-tokyo.org/gp/e_publi/gpp/0302PHILIPPINESrev.pdf piss pollution creeping in senatorMANILA, Philippines The Philippines faces a creeping water pollution problem because of rapid urbanization and industrialization, a senator warned over the weekend. Senator Pilar Juliana Pia S. Cayetano, professorship of the Senate Health and Demography committee, tell she is distressed that administration has adynamicly-implemented programs to improve the quality of mellisonant water supply. Cayetano pointed out that inadequate resources, institutional fragmentation and poor statistics as the major stumbling blocks in achieving the goal of securing a comfortable future supply of clean impudently water. She said addressing this concern is in line with the Millennium Development Goal 7 for environment sustainability which is to reduce by one half, by 2015, the proportion of people without sustainable access to safe drinking water and basic sanitation. Sen. Juan Miguel Zubiri, Senate Committee on Environment and Natural Resources chairman, said the issue emphasizes the importance of reforesting the countrys bald- headed mountains.Forests, Zubiri said, act as watersheds, storing and releasing raw water through natural processes. In other(prenominal) Senate Committee hearings, testimonies on the countrys forest reserve being denuded at a fast set the past few decades had been presented. Citing the Philippine Environment Monitor report of the World depository financial institution in 2003, domestic wastewater represents 48 percent of the total pollution in the entire country the rest is due to industrial and agricultural sources. In Metro Manila alone, the share of domestic sewage is 58 percent of the total. Because of insufficient sewage treatment and disposal, more than 90 percent of the sewage generated in the Philippines is not disposed or treated in an environmentally welcome manner, Cayetano said.The same report estimates that water pollution costs the Philippine scrimping an estimated P67 billion ($.3 billion) annually of which P3 billion is attributed to health, P17 billion to fisheries production and P47 billion to tourism. Cayetano pointed out that section of Health (DoH) statistics show that approximately 18 people die distributively day from water-borne diseases, which accounted for 31 percent of all account illnesses from 1996-2000. She said the Congressional Oversight Committee was created following the enactment of the purify body of water Act in 2004 and found out weaknesses in the enforcement of environmentally-related laws.There are likewise many hands dipping in the broth, so to speak. Around 30 government agencies are involved in the management of our water resources. The gaps, overlaps and conflicts of responsibilities are apparent during the conduct of our (committee) hearings, qualification the institutional framework highly fragmented, weak and complicated, she said. Water pollution creeping in senator (Casayuran, Mario. 2011, April) Retrieved January 9, 2013 from http//www.mb.com.ph/articles/312556/water-pollution-creeping-senato r.UO1KP-TwaSoWater pollution a threatGovt not enforcing environment laws SWS resume MANILA, Philippines . Five of every 10 Filipinos recollect water pollution is a somber threat to their health and environment, but the government is unable to enforce environmental laws. Results of a pot of the Social Weather place released Friday also showed that at least trey of every six residents of Metro Manila did not agree that pollution was an acceptable trade-off for economic progress. The SWS survey, a first on water pollution and enforcement of environmental laws, was commissioned by the environmental theme Greenpeace as part of its Project wakeful Water program launched in September.The chess opening aims to mobilize action in defend the countrys vast fresh water sources. A recent World Bank study warned of a workable water scarcity problem in the country by 2025. The survey from Nov. 30 to Dec. 3 covered 1,200 randomly chosen adult respondents divided into samples of 300 each in Metro Manila, Luzon, Visayas and Mindanao. We wanted to see how Filipinos perceive the problem because it is very impenetrable to push for the implementation of environmental laws if the public accepts water pollution as an essential consequence of economic development, said Beau Baconguis, Greenpeace Southeast Asia campaigner in a press conference Friday.Half of the respondents said water pollution in the country was a very serious problem and posed great danger to their health and environment 22 percent found it somewhat serious nine percent, a little serious and 19 percent, just now serious. While growing concern for water pollution was noted among residents in urban areas, with 58 percent finding it unsatisfactory that economic progress should mean environmental destruction, some 48 percent said they were not aware of any laws enacted to help prevent pollution.Among the environmental policies cited in the survey were the Clean Water Act and the upstanding Waste Management Act. Out of the 1,200 respondents, 26 percent said they were familiar with the Clean Water Act 27 percent were aware of the Solid Waste Management Act while 50 percent admitted not knowing about the laws. Water pollution a threat (Uy, Jocelyn, 2008, January) Retrieved January 9, 2013 from http//newsinfo.inquirer.net/inquirerheadlines/metro/view/20080126-114918/Water-pollution-a-threatDirty Water Estimated Deaths from Water-Related Diseases 2000-2020 (Gleick, Peter, 2002, August) Retrieved from http//www.pacinst.org/reports/water_related_deaths/water_related_deaths_report.pdf